In recent years, many Americans have come to focus on maintaining youthful appearances. As a result, the cosmeceutical industry continues to experience strong growth and extends opportunities for online retailers.
With technological advancements and the development of chemistry as a whole, the fountain of youth is becoming less of a myth and more of a feasible goal. With that said, it is not surprising that the cosmeceutical industry is expected to grow by nearly 20% by the year 2015, especially with the baby-boomer market representing such a large segment of the American public. This growth and projected demand for such products is opening up opportunities for businesses to move beyond traditional brick-and-mortar shops and reach a wider consumer base through an ecommerce store.
One retailer who has taken advantage of the industry’s growth through their online store is C.O. Bigelow, America’s oldest apothecary. The company recognized the necessity to expand their business during this growth by undergoing a total redesign of their website. The new website adds a modern look to help maximize their conversion and gain loyal customers outside their New York City storefront location.
C.O. Bigelow wanted their website to adhere to their strongest competitive advantage: offering an individual customer-service shopping experience. Thus, the company created a new online shop that would provide the same customized value acquired in the store. The website was designed to achieve the company mantra, “if you can’t find it anywhere else, try C.O. Bigelow.” Bigelow prides themselves on unique products not found anywhere else in the country. Ecommerce solution provider, ECommerce Partners, developed a modern website making it simple to find products in just two clicks, and applied a number of new functionalities that would make the new bigelowchemists.com an easy and unique shop for customers.
“In keeping up with what is best for our customers, we turned to ECommerce Partners for assistance in creating a new, fresh, modern, and interactive ecommerce experience,” remarked Ian Ginsberg, C.O. Bigelow President. He added that the redesigned website offered a touch of the company’s classic feel with a revamped layout and shopping system that would make it much easier for buyers to find what they were looking for.[EB1]
C.O. Bigelow’s redesign, launched earlier this week, represents a major step forward for the growing online cosmesutical industry. Forward thinking strategies are essential in staying ahead of the pack and C.O. Bigelow epitomizes a company that has chosen the right time to capitalize on the growing health & beauty trends and further differentiate themselves from competitors.
About C.O. Bigelow: C.O. Bigelow is America’s oldest apothecary, and a well-known New York City landmark, providing a variety of skin care, makeup, and beauty products from its own collection and major European brands. You can see more about the company at www.bigelowchemists.com.
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