Image Tek Designs

Cosmeceutical Industry Expects Nearly 20% Growth by 2015

admin — Wed, 27 Jul 2011 16:32:40 +0000

In recent years, many Americans have come to focus on maintaining youthful appearances. As a result, the cosmeceutical industry continues to experience strong growth and extends opportunities for online retailers.

With technological advancements and the development of chemistry as a whole, the fountain of youth is becoming less of a myth and more of a feasible goal. With that said, it is not surprising that the cosmeceutical industry is expected to grow by nearly 20% by the year 2015, especially with the baby-boomer market representing such a large segment of the American public. This growth and projected demand for such products is opening up opportunities for businesses to move beyond traditional brick-and-mortar shops and reach a wider consumer base through an ecommerce store.

One retailer who has taken advantage of the industry’s growth through their online store is C.O. Bigelow, America’s oldest apothecary. The company recognized the necessity to expand their business during this growth by undergoing a total redesign of their website. The new website adds a modern look to help maximize their conversion and gain loyal customers outside their New York City storefront location.

C.O. Bigelow wanted their website to adhere to their strongest competitive advantage: offering an individual customer-service shopping experience. Thus, the company created a new online shop that would provide the same customized value acquired in the store. The website was designed to achieve the company mantra, “if you can’t find it anywhere else, try C.O. Bigelow.” Bigelow prides themselves on unique products not found anywhere else in the country. Ecommerce solution provider, ECommerce Partners, developed a modern website making it simple to find products in just two clicks, and applied a number of new functionalities that would make the new bigelowchemists.com an easy and unique shop for customers.

“In keeping up with what is best for our customers, we turned to ECommerce Partners for assistance in creating a new, fresh, modern, and interactive ecommerce experience,” remarked Ian Ginsberg, C.O. Bigelow President. He added that the redesigned website offered a touch of the company’s classic feel with a revamped layout and shopping system that would make it much easier for buyers to find what they were looking for.[EB1]

C.O. Bigelow’s redesign, launched earlier this week, represents a major step forward for the growing online cosmesutical industry. Forward thinking strategies are essential in staying ahead of the pack and C.O. Bigelow epitomizes a company that has chosen the right time to capitalize on the growing health & beauty trends and further differentiate themselves from competitors.

About C.O. Bigelow: C.O. Bigelow is America’s oldest apothecary, and a well-known New York City landmark, providing a variety of skin care, makeup, and beauty products from its own collection and major European brands. You can see more about the company at www.bigelowchemists.com.

Contact

admin — Mon, 25 Apr 2011 16:30:43 +0000

For over 5 years, we have been servicing businesses entering the online marketplace. We understand the details necessary to building an online website and specialize in developing easily navigable websites with a custom web design. For more information on our services or pricing information, please contact imagetekdesigns@gmail.com.

We believe that superior client care and attention to detail is what separates us from our competitors. That is why we encourage you to get in touch with us as regards any and all components of your online campaign. We’re dedicated to working with you to form the best possible solutions for all your online and interactive needs. Please don’t hesitate: share your thoughts!

We look forward to hearing from you!

Quote

admin — Mon, 25 Apr 2011 16:23:27 +0000

As with any online marketing and development company, our fees will vary depending on the services provided and different types of functionality available. That said, we will always do our best to quote you the most fair and affordable price possible while still giving proper priority to quality and detail, the cornerstones that allow us to remain leaders in our industry. Furthermore, if we think we can accomplish your goals with different or cheaper services, we will not fail to keep you apprised.

We do our jobs best when our customers are informed and aware of every step we take on their behalf. So we can assure you that, whatever your quote, you’ll be getting your money’s worth. For more information about design pricing information, please contact imagetekdesigns@gmail.com

Services

admin — Mon, 25 Apr 2011 16:18:59 +0000

The goal of Imagetek is to develop designer products that fit the needs of our clientele. We view our designs as artistic yet functional marketing solutions for individuals, businesses and organizations, striving to help them achieve productivity through Web and other forms of multimedia advertising.

What separates us is our belief that no two clientele portfolios should ever look alike. We design campaigns specific to your company by systematically analyzing your target groups and their typical online behavior. Then, we craft a strategy to meet that target group’s particular needs. In short, we provide ecommerce consulting, ecommerce solutions, user interface design, graphic design, custom websites, and internet marketing, including SEO and affiliate program management, plus a whole range of custom services depending upon your specifications.

Website makeovers
Does your existing website need minor changes? Are you looking for an innovative approach? Imagetek will re-design your site with an appealing new look that will help in marketing your organizational, informational or corporate site.

Customized Banners
We can offer either artistic or corporate banners that will appear at the top of your website or smaller banners to place on affiliate sites. This creative feature adds flare and style to new or existing websites.

Logos
If your business or organization is in need of a corporate logo, Imagetek will fulfill this need. Logos generally appear in print, on stationary and business cards, but can also be used on a website.

Desktop Publishing
Whether it’s a basic or detailed brochure, business card, newsletter or a letterhead used for stationary, we guarantee a unique design and speedy service. Refer to our Quote page to get a reasonable price on our Desktop Publishing Starter Package.

Advertisements
In addition to Web services, Imagetek specializes in advertisements seen in the Yellow Pages and other print publications. Your advertisement will be designed with high resolution, fit for being printed in color or grayscale.

FAQ

admin — Mon, 25 Apr 2011 15:57:31 +0000

Web development may intimidate people who aren’t as knowledgeable in the field of Information Technology. The customer service representatives of Imagetek Design would like to put you at ease by answering a few questions.

What is Web Design? This entails creating the graphic interface seen on web pages and the use of scripting languages that ensure functionality for users.

After a site is designed, who manages it? The webmaster is employed with the administrative duty to make changes and updates to the website.

How does a website remain viewable to Internet users? Web hosting is a service provided by a separate company that owns large computers known as servers. The server becomes a new home for your website and all of its information is stored there. However, changes can be made with the use of “remote” technology.

How do websites acquire an address? The name of your website is a web address or URL. Domain name registration is a separate service where the name is purchased for a period of time.

How much does it cost? Web Development fees vary depending on the project, budget and timeline. This information is call the projects requirements. Please see our Quote Page to submit your requirement information if you already have it. If you need consultation please feel free to contact us direct.

Internet Marketing Services

admin — Fri, 01 Apr 2011 20:36:31 +0000

Want to drive traffic to your website? We can help. Our internet marketing strategies address every component of good online marketing, and they produce immediate, noticeable, and significant returns on investment. Our online marketing services’ top priority is to bring your website quality traffic. What do we mean when we say “quality traffic”? It’s the traffic you want—that which will convert to revenue and profits.

Maybe you’re not trying to sell a product. Maybe you just want to increase visibility for your blog, signup visitors for a newsletter, or simply offer a novel service. It doesn’t matter what your online activities consist in, we know how to maximize their effectiveness and get you the success you’re looking for in a highly competitive environment.

A few of the services we offer are Online Marketing Strategy, Search Engine Optimization, Local Search Optimization, Pay-Per-Click Management, Email Marketing, Viral Campaigns, Affiliate Marketing, along with countless customized solutions for each of our client’s specific needs.

PPC:
Gain immediate traffic to your website! Have ads appear on either the top or to the right hand side of Google search results. Pay only for the traffic that is directed to your website at only cents a click. We will research different keywords and strategies to determine the most viable option for your company.

SEO:
This long-term strategy will help you gain traffic for specific targeted keywords. We will develop the best keywords to target and perform weekly reports on ranking improvement for specific keywords. Gain visibility with this tactic as we help you achieve premier placement on organic search results.

Affiliate Marketing:
Looking to increase your sales and exposure? Affiliate marketing might be the right plan for you. We will manage your program, contact affiliates, negotiate placement and perform reports on your monthly sales and conversion.

Email Marketing:
This is a great way of targeting both potential new clients in addition to reoccurring clients. Through our intensive research process, we know what it takes for consumers to open, click-through and make a purchase via an email.

Design

admin — Fri, 01 Apr 2011 20:36:11 +0000

ImageTek has been designing websites for over 5 years now. If there’s one thing we’ve learned, it’s that just about anyone can imitate the skills for making a pretty website, but very few can add the quality functionality that is required of any truly successful web venture. We know that to get the most out of your website, you need a creative design that will engage your visitors and make them want to come back for more and, most of all, you need a design that will drive traffic and click-throughs.

The process will begin with an in-depth view at your company in order to create an ecommerce business plan. After an analysis of your company and successful competitor websites, we will review the strengths and weaknesses to make the optimal website for your business, and take any input you would like to add. Then, we will create a prototype designed to bolster your brand and show your audience its worth. We do that by specifically targeting a few areas that are proven to work time and time again. Those are exceptional and unique graphics and ad campaigns, meaningful content, a seamless brand experience, brand consistency and, most importantly, creativity!

Web Development

admin — Fri, 01 Apr 2011 20:35:55 +0000

We guarantee a well designed and easily navigable website with a timely period. ImageTek has a process set in place for developing a fast turnaround for your website. The web development process can vary depending on the functionalities being installed but will generally range between 3 – 6 months to launch a new website. In the process of developing a new website, we can launch a template website designed to build a loyal customer following and achieve rank in Google before the site’s official launch. We specialize in long-term services and will offer support contracts as well as assistance calls when help is needed navigating the backend of the site.

Our web development initiatives have specific aims that are designed to bring the most benefit to your business. With out expertise in SEO, we will plan a search-friendly architecture that will maximize traffic to your site. Next, we’ll focus on promoting your brand through both conventional and interactive marketing, and also on building customer loyalty. We put emphasis on reducing your operating costs while amping up efficiency, so that you get the most from you money. Finally, with the proper planning you will have a website that is current and relevant and at the same time flexible enough to accommodate any needed changes in the future.

Consultation

admin — Fri, 01 Apr 2011 20:35:38 +0000

Not sure of the right steps for your ecommerce business but running on a tight budget? We offer consultation services to help out for that very reason. Try out our knowledge and expertise and we will help steer your e-business in the right direction. Consultation services include both development and internet marketing.

With our consulting services, we can help you analyze your business and determine its value on the web. Next, we’ll help you draft creative and functional solutions for your business as well as provide Search Engine Optimization, for immediate implementation as well as in the foreseeable future. These solutions will most likely consist in ecommerce best practices and information architecture, wireframes, site maps and process flows. We promise to quickly and continuously increase traffic, engagement, and conversion rates, while always focusing on our primary purpose to drive online sales and revenue.